Marketing 101

So what makes a business succeed? Text books usually say to start by using Marketing 101 Principles to make a business prosper. We learn in Marketing 101 about the 4 P's- Combination of Product, Price, Place and Promotion. But they forget the most important P of all People. What they say is true- You must have the 4P's to become a viable player in your industry. But in order to sustain your market share you must create the relationship, as well as knowing the product, price, place and promotion. If you are lucky enough to be the front-runner or one of the leaders in your business, here are some tips: be respectful, be humble and know your place because it is easy to slide and fall to the wayside. Customer service, promptness, showing that you care are human traits that add to the purchasing experience. It adds that extra touch and shows that your business cares. So what are people waiting for? Create a great People experience.