Sunday, November 20, 2011

My first story on Storify - Basics of LinkedIn

Storify is an easy publishing tool. You can source quotes, pics, video (using Twitter, Flickr, YouTube and more) right from the platform. There are a few things I would tweak about this platform. But so far it is a winner. See below for a cut/paste of my first Storify post...

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What is LinkedIn, why you should join, tips and keep your professionalism on this social network.

  1. LinkedIn is a professional social network. It can connect you to your peers and those you have worked with in the past. It can also help you find companies and groups that collaborate and share information that pertains to your field of work. 

     

    First step: Set up your page. You can import your resume to make the initial process less painful, but be sure to proofread and fill out what is missing from the LinkedIn fields. If you do not have a resume you can use their resume maker which allows you to fill in the information using populated fields. Also note the profile completeness gauge (see pic above), this will let you know how far you are in the process of completing your profile.

     

    Tips to consider:

     

    Professional photo -  Make sure your photo is your professional self. Don’t use an object or a logo as your avatar. Absolutely do not use a photo of you that is unprofessional in nature. 

     

    Spelling - Spelling counts when you fill out your LinkedIn profile and correspond with people and companies. Grammar is also important. This is a social network for work not for fun.

     

    Share professional things - Do not link your Facebook or Twitter to this network if you talk about off work/professional topics.

     

    Importing your contacts from other sources -  It is good to import who you know but make sure your contact is relevant and someone you want to be associated with.

     

    Recommendations - If you are connected with people you have done business with and have a good repertoire with you, make sure they write a recommendation about your work on LinkedIn. It gives others that read your page an idea on how you work with others or what you can possibly do for them. You can ask for recommendations from people, but make sure you have done relevant work with them. Do not ask people you have not worked with in the past -  It makes you look like a spammer.

     

    Other things to consider: 
    The portion underneath your name is for your specialties. Don’t put your last or current job there. I have made that mistake. This is SEO at it’s best, put your skills there. 

     

    Take advantage of your customized URL. This way you can put your URL on your resume that you send out.   
    (Use "Edit Profile" and click "Public Profile", you will see "Your current URL"- You will be able to change that URL to one that is not currently taken)

     

    Be active. Search, connect, constantly learn and build your skills.

     

    Good luck! Persistence is the Key.

     

     

    See a video why LinkedIn is valuable:

 

Posted via email from Jennifer's epiphanies

Monday, November 07, 2011

BlogWorld in a post

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Another year of BlogWorld has come and gone. How do I feel that the conference moved from Las Vegas to Los Angeles? I was skeptical at first but when I got there,  I actually enjoyed it. First of all the car ride was a bit over 2 hours instead of 5 hours. I felt it was a bit more intimate. I actually got some sleep, I was in both nights by 10 pm. I got to have a "slumber party" with my roomies Liz and Nat. Yes there are drawbacks for the show moving to Los Angeles... Vegas is a bit more easier to get around, no scented air in the lobby, no Cirque show and no slot machine alarm clocks to get your adrenaline pumping so you are up at 2 or 3 am in the morning. But overall great job for Los Angeles and BlogWorld team. The people were nice, I got to see what Staples Center and Nokia Live...well live. What were my take aways? I took away that there is a global connection...thousands of people gathering because they want to learn or already share content in some medium...breathing in the room they are in and taking in the energy, so inspiring and to true to yourself, create and share because you want to and not because you have to, it is not a competition, everyone has their own path to this madness (btw, I say "madness" as a good word).

The New Media Live Show which is the last "keynote" of the conference was well worth it alone. I laughed so hard, yet got so much valuable information and just reaffirmation that there is a purpose to this madness of content creation. There are thousands of reasons why people do what they do. You are one person making that little dent in the blogosphere, podcastosphere, ebookoshpere, authorshiposphere, social mediaosphere, and videosphere. But you are that one person who can affect one, two or a zillion of your followers/fans/readers/watchers/listeners with a story. The story real or true; to sell a product or not to sell a product; to influence or just to be. This is what Blogworld is...it is a celebration and learning experience. I met some wonderful people and had great reunions with those I already knew. I connected people who I knew but didn't know each other. I represented Social Media Club, which has brought me to meet other Social Media enthusiasts that do what I do from cities in this country, in Mexico and Puerto Rico...Another reaffirmation that this is a great social space and that getting people that enjoy information, storytelling and sharing is well worth the effort. 

PS. There are slideshares/flickrs of BlogWorld Expo presentations out there. Go find them...Here are a few I found on twitter that were curated and shared. I didn't see any of these talks live, so I am glad this info is out there.

Find your Voice by Jill Foster and Aliza Sherman

Shifting from Social Business to Social Media BWE presentation by David Armano...recap by WebproNews and Flickr presentation photos of visuals designed by David Armano.

Mari Smith's Slidedeck from her presentation of The New Relationship Marketing

Did you go to BlogWorld? What was your takeaway? I would love to hear it. 

Jennifer

 

 

 

 

Posted via email from Jennifer's epiphanies

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