Sunday, November 20, 2011

My first story on Storify - Basics of LinkedIn

Storify is an easy publishing tool. You can source quotes, pics, video (using Twitter, Flickr, YouTube and more) right from the platform. There are a few things I would tweak about this platform. But so far it is a winner. See below for a cut/paste of my first Storify post...

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What is LinkedIn, why you should join, tips and keep your professionalism on this social network.

  1. LinkedIn is a professional social network. It can connect you to your peers and those you have worked with in the past. It can also help you find companies and groups that collaborate and share information that pertains to your field of work. 

     

    First step: Set up your page. You can import your resume to make the initial process less painful, but be sure to proofread and fill out what is missing from the LinkedIn fields. If you do not have a resume you can use their resume maker which allows you to fill in the information using populated fields. Also note the profile completeness gauge (see pic above), this will let you know how far you are in the process of completing your profile.

     

    Tips to consider:

     

    Professional photo -  Make sure your photo is your professional self. Don’t use an object or a logo as your avatar. Absolutely do not use a photo of you that is unprofessional in nature. 

     

    Spelling - Spelling counts when you fill out your LinkedIn profile and correspond with people and companies. Grammar is also important. This is a social network for work not for fun.

     

    Share professional things - Do not link your Facebook or Twitter to this network if you talk about off work/professional topics.

     

    Importing your contacts from other sources -  It is good to import who you know but make sure your contact is relevant and someone you want to be associated with.

     

    Recommendations - If you are connected with people you have done business with and have a good repertoire with you, make sure they write a recommendation about your work on LinkedIn. It gives others that read your page an idea on how you work with others or what you can possibly do for them. You can ask for recommendations from people, but make sure you have done relevant work with them. Do not ask people you have not worked with in the past -  It makes you look like a spammer.

     

    Other things to consider: 
    The portion underneath your name is for your specialties. Don’t put your last or current job there. I have made that mistake. This is SEO at it’s best, put your skills there. 

     

    Take advantage of your customized URL. This way you can put your URL on your resume that you send out.   
    (Use "Edit Profile" and click "Public Profile", you will see "Your current URL"- You will be able to change that URL to one that is not currently taken)

     

    Be active. Search, connect, constantly learn and build your skills.

     

    Good luck! Persistence is the Key.

     

     

    See a video why LinkedIn is valuable:

 

Posted via email from Jennifer's epiphanies

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