I got the latest issue of Wired Magazine yesterday in the mail. My first reaction was "this is cool"- the cover has Buzz and Woody from Toy Story. I was excited that this was an issue with some interesting topics...Geek Gardening, The Mechanics of Ice Hotels, Zombies, Cheetos etc... But do you know what the icing on the cake was? An augmented reality experience. Yep, an augmented reality ad from Olympus. A flimsy die-cut of a camera with some instructions to go to a website. Seems easy enough. It was, until I had to install DFusion on my computer. This is an unknown plug-in to me and if wasn't so curious, I probably wouldn't have downloaded it but I did. It took about 5 minutes or so for me to get situated with the plug-in installation. After that was done, I still had restart the website so it would detect I had the plug-in installed then I had to make sure it was able to access my webcam (needed for the diecut camera to work). This is a lot of work for an experience. But I was ready. I got my die-cut camera and put it in front of the webcam. It took a little bit of set up but I can honestly say it was a very cool experience. The die cut camera turned into a real camera on the screen and I was soon clicking (using my mouse) on the features and even taking "fake" pictures and video- I even got to pop off the lens. I don't know how much the ad cost Olympus but I would be curious to see how many people actually will go through the trouble to download the plug-in and experience this augmented reality Olympus camera. I don't think this would take place of actually having the camera in my hands but in the way of technology, this is a good start. You can experience this by going to getolympus.com/PEN3d and print out and cut out the pdf of the camera on file or you can go and buy the June issue of Wired. I would love to hear about your first augmented reality experience. Note: The pictures were taken by my "real" digital camera, they are not screenshots.picture 1 and 2- diecut
picture 3- view of augmented back
picture 4-augmented picture of me holding the back of the camera
picture 5- augmented view of the lens
picture 6- another view of camera
picture 7- I popped off the lens
picture 8- lens back on
picture 9- view of back
picture 10-I am holding the camera up, but in reality I am holding up picture 1 and 2
picture 3- view of augmented back
picture 4-augmented picture of me holding the back of the camera
picture 5- augmented view of the lens
picture 6- another view of camera
picture 7- I popped off the lens
picture 8- lens back on
picture 9- view of back
picture 10-I am holding the camera up, but in reality I am holding up picture 1 and 2
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